Death of the Critic

Opinion

Nostalgia

Written by: Tom Blaich

Memory is a powerful thing. Especially precious memories. Every one of us has a certain set of things that remain precious to us over the years. We remember fondly the time that we first experience them, and we always look back to them. Be it a particular book, movie, album, song, or game, nostalgia is a powerful force that shapes our opinions and our tastes.

That being said, it has no place in criticism.
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Schlock - A Torrid Love Affair

Written by: Tom Blaich

For some reason, we love bad movies. Unlike any other form of media that we have, there is a fascination with truly awful movies. With the Sharknado’s and Troll 2’s of the world. To the point where there is an entire portion of the film industry focused on creating this D-level schlock. We don’t see this attitude in music or games. Terrible products are shunned in most industries but for some reason flourish in film. You can see a resemblance to the old, pulp paperbacks peddling in sleazy romance and smoky detective tales. Read More…
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Commando: The Best Action Movie of All Time

Written by: Tom Blaich

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Gather around and let me tell you a tale of the greatest action movie ever made. Our determined and glistening hero, rippling with absurd muscles and bristling with enough armaments to destroy a small country, finds himself waging a war against a South American despot, all in order to save his lovely and innocent daughter. It’s a tale that will live on through the ages. I’m of course talking about
Commando, the 1985 Arnold Schwarzenegger film, also starring Alyssa Milano, Rae Dawn Chong, and Vernon Wells.

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Movies and Criticism

Written by: Tom Blaich

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I love movies. I always have. There is something inherently magical about the experience of watching a piece of film, old or new, and experiencing a story in front of you. For the longest time I have been fascinated by films. So I’ve consumed them. Studied them. Attacked them with a voracious appetite. I wanted to know more than I already did. They became a part of my life, something that became a part of traditions within my family. Something that I could turn to for comfort. There is something magical about re-watching a film, and remembering the first time that you watched it. What your experience was.

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Lighten Up

Written by: Tom Blaich

Sometimes we are sad. Something happens. Big or small. And it just hits you. You yearn for the familiar comforts of home. A warm hug. A bowl of soup. Something familiar or happy.

Movies have always been an outlet of mine. Something that I can use to decompress. To enjoy myself. To occupy a space that needs to be filled. There is something comforting about having that presence of someone else there. Over the years I can think of dozens of films that have kept me company, and I fondly remember them.
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Movies and Games

Written by: Tom Blaich

Like many of my peer in the critical space, my interests follow a certain path of pop culture and pop media. I love everything from books, to music, to movies, to games, and more. And fortunately for myself, I was born at what is perhaps the most perfect time in the world to enjoy these mediums, as a huge growth of creativity is taking place, a veritable Cambrian explosion of creativity and tech for me to play with. Unfortunately, the one are in which this innovation is lacking is with movie tie-in games, a genre oft overlooked by fans, and for very good reason. Read More…
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Going Back To Call of Duty

Written by: Tom Blaich

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It has been interesting to see where
Call of Duty has ended up. I came to the franchise back in 2005 with Call of Duty 2: The Big Red One and got hooked when I first picked up the original Modern Warfare. Call of Duty 4 changed the face of the modern shooter, and when it was announced that it was being re-released with this years integration of the franchise, it felt like it was time to go back and see where modern Call of Duty games began, and where they began to go off the rails. I have not been drawn into the last few titles and a part of me missed the simplicity of the older titles. While they kept the fast-paced, frenetic action, they shortened the feedback loop and added in so many different systems that started to overwhelm me. There was always something going on: a different medal, award, or unlock. It got to the point where there was always something flashing across my screen, and it started to lose its attraction.

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Microtransactions

Written by: Tom Blaich

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For years, we have heard that the future of gaming is not with big AAA console releases. Since the widespread adoption of the smartphone as the de facto standard, the message has been that the mobile platform is the future. Small, cheap/free games that subsidize themselves through ads and in-app purchases. I scoffed at this idea initially, like many of you reading. How could
Clash of Clans replace Call of Duty? But in this new console generation, you can watch as games trend towards these ideas. This does not match the vision of a future in which consoles no longer exists, and you life revolves around your phone, but it also doesn’t match what we imagined when we were kids playing Nintendo games. It has raised interesting questions about what makes a game, what a game includes, and what place micro transactions have in our hobby.

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Who is the Next Enemy?

Written by: Tom Blaich

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lt is no secret that video games have you kill a lot of people. If you have played them with any sense of regularity, chances are that by now you have gunned down tens of thousands of monsters, terrorists, and soldiers across the ages. Every few years, games go through distinct phases where enemies all seem to be the same type. We’ve had the World War 2 era, where Nazis were the cannon fodder of choice. Before that we had monsters and mutated freaks. Russian and Chinese soldiers were the flavor of the month for a while, and the zombie craze is still ongoing. Generic terrorists are always a good fallback, and it’s no surprise when a popular game relies on one of these clichés for their antagonists. But as our world becomes more complex and our threats become more fluid it has raised interesting questions for players and developers, and it asks us: Who is the next target?

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A Case Against Open World Games

Written by: Tom Blaich

It’s not often that I argue against adding features. It’s counter intuitive. It goes against everything I normally stand for, and everything everyone else normally stands for. We want more. We want our dollars and cents to be giving us a tangible experience, as massive as possible. We want the cost benefit analysis to be as positive for us as possible. To be able to milk every single last hour and minute out of a game. Read More…
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Skyrim and Individual Experiences

Written by: Tom Blaich

I want to talk about Skyrim. Well, I guess not just Skyrim, but I recently dove back into the game and it really started to make me think. When I first played the game back in 2011, I had an experience similar to many others who picked up the game. I ran through the giant world, stealing everything I could lay my hands on, murdering everything in sight, and grabbing every piece of loot I could find before finally putting it down, 200 some odd hours later without ever having completed the title. Read More…
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Let's Talk About Fallout 4

Written by: Tom Blaich

Let’s talk about Fallout 4. I’m a pretty big fan of the franchise, and while it might be sacrilege to some to mention, my favorite game of all time is Fallout 3. It really made me love games like none other, and it got me into this whole criticism thing. It’s the first game I ever marathoned, playing it for seven hours straight the first day I had it, as a weird thirteen-year-old sitting in my basement in front of my TV.
So when I heard that a sequel was coming out, I was a little bit excited, to say the least. From the announcement to the release I could barely contain myself, and when the day came I kicked my friends off of my TV so I could play my preloaded copy. And as I first dove into the game it was amazing. It controlled so much better, and I didn’t have to rely on the crutch of V.A.T.S to make my way through encounters anymore.
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On The Act of Killing

Written by: Tom Blaich

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Death is one of the most significant events in our lives. It’s one of our only assurances. It is going to happen at some point. Whether you like it or not. Death will visit us, touching someone, somewhere, somehow. It’s an event that forever changes those who it touches. It has an impact that cannot be understated.

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How Much Do You Need To Play?

Written by: Tom Blaich

I’ve been playing games for a very long time. I’ve been reviewing them for years. And over this time, I’ve noticed a trend towards longer and longer games. As a player, this is a really exciting trend. I love the push towards a more intense, story-focused experience for a player. But at the same time, it is beginning to get a little out of hand. I’ve written about this before in regards to every games desire to have an expansive open world. It seems like every game wants to be an epic, 40 plus hour-long experience, following the chosen character as they save the world/galaxy/universe.

This raises an interesting question for reviewers. How much do we need to play?
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Ramblings on Criticism

Written by: Tom Blaich

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Recently an interesting thought came to mind. I’m a critic, for better or for worse, and it makes me think about the media that I consume in an interesting way. I can’t help myself but look for symbolism and deeper meanings within work, and there is something amazing about discussing them with my friends.

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Dark Souls Without Difficulty

Written by: Tom Blaich

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I love the
Souls series. Over the years I’ve put a lot of hours into them and died a countless number of times, mostly by rolling off of cliffs. There is a lot to be praised about the game and the design, but somehow the conversation always centers on how difficult it is and how much you’ll die. It speaks to a certain attitude within the gaming community that praises “hardcore” games and decries “casual gamers.” Difficulty is king to many people and for that reason, the Souls series is frequently praised. If you can’t handle it, you just need to “get good” and deal with it. But what if you had to convince someone to play Dark Souls without ever mentioning its difficulty? How would that change our conversation about the game?

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I Miss the Old Kanye

Written by: Tom Blaich

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2016 was a hell of a year for Kanye West. It seems that no matter what he says or does, he can’t stay out of the limelight. He has been put under a microscope that everyone is looking through in a way that few people ever are, and it has clearly taken its toll on him. Yet at the beginning of the year, it looked like things could finally be turning around for him.
The Life of Pablo (formerly WAVES) finally came out and it seemed like he had overcome the writer’s block that he had been struggling with for years. His collaborations were hot, and his work with Chance the Rapper helped make some of the best songs of the year.

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Scalebound and Platinum

Written by: Tom Blaich

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As many of you already know, a few weeks ago, Microsoft cancelled
Scalebound, a title that at first had me united until its disastrous E3 showing this last year that made the game look like the worst kind of generic action, calling back unfortunate memories of Lost Planet as I watched. I had a moment after the announcement of the cancellation where I realized something. The Platinum Games name doesn’t really mean much to me anymore. And of course I’ll offer this disclaimer that we haven’t yet seen Nier: Automata and I truly hope that it blows me out of the water and makes this whole post worthless.

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Super Mario Odyssey

Written by: Tom Blaich

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Super Mario Odyssey
continues to baffle me. I don’t always fully understand the decisions that Nintendo makes, but somehow they generally work out for them. So when they released a trailer for the new Mario game for the next real generation of Nintendo consoles, I was actually excited in a way that I don’t usually get about Nintendo products. This is how we got Mario 64 and Galaxy, and the entirely-less-cool Sunshine. New Nintendo consoles ideally drive innovation in gameplay and graphics, so the first real new 3D Mario in years enticed me. Read More…
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Loot Boxes

Written by: Tom Blaich

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It’s notable now when a game doesn’t try to incorporate some form of micro transactions into their multiplayer modes to extend their revenue streams out for as long as possible. This speaks to an attitude where companies are competing to be the single game that players buy, keeping them in their ecosystem from as long as possible, and they’ve taken many lessons from the massively popular free-to-play mobile games that dominate the handheld marketplace. But there is a juggernaut that many people ignore. Valve’s moves towards long-term monetization of their stable of multiplayer games has changed the video game industry tremendously, adding a virtual slot machine mechanic to most large multiplayer games that come out. While the gaming community has poked fun at the “hat simulators” for years, we have seemingly ignored the way the crate and key mechanics of Valve games has created this landscape.

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The Captivating Simplicity of Idle Games

Written by: Tom Blaich

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Games are built around feedback loops, obscured behind complex systems and mechanics, designed to draw us in and keep us there. We want to play the games so we can level up, become stronger, defeat new enemies, and get more and better loot. We play to get better and more efficient at playing, and in the last few years a new genre of games has stripped away this veneer and laid the inner workings bare for us to explore.

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Humor in Games

Written by: Tom Blaich

Humor is really hard to nail in games. Its either hit or miss, and when it misses, it can be bad. There are a few games that manage to absolutely nail it (
Day of the Tentacle, I’m looking at you) but so many more just absolutely flop, and in doing so, manage to pull you out of the experience entirely.

In the last month I’ve played two big games that have been really bad about it.
Ghost Recon: Wildlands and Mass Effect: Andromeda, which both tried to work semi-edgy humor in alongside their more serious stories to varying levels of success. Every time I heard one of these bad jokes, it pulled me out, actively reminding me that I was playing games, poorly written ones at that. Read More…
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Twitch, Youtube, and "New Media"

Written by: Tom Blaich

The online landscape has shifted drastically over the course of the last five years. Websites and blogs used to be king, with dedicated reader bases coming back day after day to read the newest posts. There was a golden period of growth where anyone could make a website, and if they were dedicated, it would probably do pretty well. Coverage of games was done extensively through written articles, blog posts, and reviews, and there was a stable, if slightly adversarial, relationship between these companies and the companies that made games. Sites would get early review copies of games, access to developers for interviews, or in-depth press kits to help prepare coverage. In return, websites agreed to not post coverage of these titles until an agreed upon date. An equilibrium was reached.

Then YouTube came along and changed things. By virtue of its audience, content creators on YouTube relied on heavily edited videos, showing only the most exciting moments of whatever they were talking about. The massive Let’s Play community grouped around different games, and audiences had truly immense amounts of content at their fingertips. Search the name of the game, and they can find dozens of highly edited, exciting videos making it look to be fun, or small communities of super fans religiously playing and dissecting the game for years afterwards. You can see it with
Counter Strike, or League of Legends, or DOTA, or Overwatch.

Companies noticed, and they took advantage of it. Many of these videos bordered on advertisements already in how they catered to audiences to draw them and in keep them interested. YouTube content creators live and die by audience retention, so they want to show viewers that they can come back day after day to consistently exciting and engaging content. Companies started reaching out to these channels, sending them free promotional materials or copies of the game, and any mention of this becomes positive advertising for the company. If someone receives a special
Skyrim hat from Bethesda and shows it off on their YouTube channel because they feel special, it alters the appearance of Bethesda in the mind of consumers, changing them from a faceless corporate entity into an attentive and caring company that looks after its fans. They don’t have to ask for positive press from the creators, because any mention of them is good.

Compare this to the way in which video game websites handle the same situation. People don’t want to read an article about a special
Skyrim hat that the author got from Bethesda, because it reads like an advertisement. Swag, or promotional materials, have been a part of the games industry, and indeed many others, for a long time. But unless the readers can get the exact same item, they don’t care. They view the pieces published by the website to be the statements of that website, regardless of who wrote them. There is less of a connection between the reader and the writer in most cases, and with this personal connection lost, appeals to the consumers work differently. Websites (outside of fan websites) don’t care about swag, because the audience doesn’t care about swag.

As YouTube has gotten larger, smaller content creators have slowly been getting crowded out. The platform enormously favors those with the time and the budget to produce consistent, daily, high quality, ten-minute plus videos, and the number of channels that can do this is low, in the grand scheme of things. Combine this with the too stringent DMCA policies that make it much too easy for a video to be taken down or removed from monetization, and many creators have been forced to diversify.

Twitch was there to pick up the pieces. Communities are only reinforced on Twitch, which shows categorizes livestreams by what games are being played while highlighting high profile streamers. However, on Twitch, channels did not have the benefit of editing to support their content, and personality reigned supreme. Tight knit communities form around streamers as they interact with their audience every single day to the point where a relationship is built. And companies have taken advantage of this. If a streamer is allowed to stream a game early, they are given a sense of exclusivity, and an implicit recommendation of the game from them to their fans. Anything that the company does for the streamer, from joining them on stream to sending them packages of promotional material, brings that company into the community.

There is nothing wrong with marketing or advertisement. It is how content creators can survive, and it is an integral part of the development and release of a game. It is a very necessary force. Print and online media have a whole host of ethical questions relating to companies that are being covered, ostensibly impartially, while these outlets are simultaneously running advertisements for these games. It’s a conflict of interest, and one that needs to be tackled and disclosed.

The issue with marketing comes when it stops appearing as marketing, when companies are manipulating fans and creators into giving them good press without revealing it, when content creators are being paid to create promotional videos without disclosing these facts, when the influence cannot be seen.

So where does that leave sites like ours, sites that don’t exactly fit into any of these molds? How do they survive? Do they attempt to extend their reach, diversify into different areas, start advertising the products that they are covering, or do they hunker down in their niche, trying to carve out a spot? The second is, without a doubt, more difficult. Staying truly independent is a challenge that all websites will face, and whether or not to stay that way is a question that every site will have to answer at some point during its lifespan. It is a question that we struggle with every day, and it is one that we eventually hope to answer.

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Tommy_Tom

Tom has been writing about media since he was a senior in high school. He likes long walks on the beach, dark liquor, and when characters reload guns in action movies.



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