Death of the Critic

Product Placement

Product Placement: Realism vs. Marketing

Written by: Tom Blaich


It is a familiar experience for anyone who has watched a movie or binged a TV show: the main character will be talking, walking down a busy street and in the background, we will see storefronts plastered with ads for the same few companies, Coke or Taco Bell or some other massive corporation. Often, these ads don’t even stick out, fading to the background much like they do in our everyday life (which might itself serve as some accidental commentary about the massive marketing pushes we are subjected to).